Marketing Communications – Course Outline

Introduction:

When the economy is good and business is rolling in, it’s easy for us to sit back; do what we’ve always done and not worry too much about our marketing communications and our budget.

Today, the situation is significantly different. The economy remains in a downturn and consumers and businesses are spending less. The budgets of corporations and SMEs are being cut to conserve cash flow. Marketers are faced with the challenge of working with smaller budgets, yet have greater demands on them to bring in the business. Can these challenges be met?
         
Yes they can! In a slow economy now more than ever it’s time for marketers to step up and go the distance; stretch their marketing budgets and marketing communications with a fully optimized integrated marketing communications campaign.

In the Go the Distance! Optimizing your Marketing Communications workshop participants will learn ways to truly maximize their marketing dollars. Each will identify their company marketing objectives, and then craft an appropriate marketing message for the selected target audience.

Once clear on the objectives, target audience and message, participants will select the most effective communication tools that will allow them to consistently communicate their message across various  mediums which then is followed by a plan of action and schedule of implementation.
 
Participants are encouraged to use methods that will allow them to measure their ROI on specific marketing activities.

The Learning Outcomes are:

• Define the domains that Integrated Marketing Communications covers in detail.
• Identify the true target audience and understand where & how this prospect can be reached.
• Establish the specific business communication objectives for the desired target market.
• Design the ideal communication message.
• Select the most appropriate communication medium to meet your communication objectives.
• Develop and allocate the communication budget.
• Plan and schedule the appropriate communication to meet the communication objectives.
• Create a Time & Action Calendar to implement the schedule. Understanding Social Media marketing.
• Additional ways to stretch the marketing budget.
• Measure the return on investment on communication.

Who should attend:

Executives, Managers, Retail Managers, Marketing Managers, Entrepreneurs, Sales Associates, Brand Managers and Customer Service Supervisors.